Description
3d Art direction and creative assets for 2012-2010 Dodge.com
Fields
Advertising, Art Direction, Automotive Design
Date
2012
Dodge.com 2012-2010
- Dodge.com 2012-2010
CG Art Direction - Dodge.com has been a client of Sapient for over two years now. Our creative production studio has collectively managed and executed numerous concepts for Dodge. I helped Art Direct alongside Marlon Munoz, Alain Lores, and Rafael Jimenez all CG assets for the automotive giant.
The video showcases some of our work in a nutshell. Enjoy. 
Other Projects
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Fiat.com
Site design for Fiat.com. 3d Art Direction
2012
Advertising, Branding, Creative Direction
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Fiat ABARTH - Behind The Scenes
Storyboard Artist and visual execution for Fiat Commercials developed at Sapient Nitro.
2012
Advertising, Branding, Storyboarding
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SAPIENT NITRO: Dodge SRT Pitchwork
Welcome to Club SRT Performance Microsite. You have full access to dive in and explore the SRT brand parts, lifestyle & interact with the virtual build your own. The site consists of 3 sections. 1.) Enthusiast Forum, 2.) Video Testimonials 3.) Jekyll & Hyde; (Design & Performance) behind the scenes
2011 Advertising, Automotive Design, Creative Direction -
SUBMERGE 150' submersible catamaran
Submerge - 150' Submersible Catamaran Marine Design Resource Alliance (MDRA) 1st place 2010 winner - Most Innovative Concept
"The future will see us multi-tasking even more than we currently do on a day-to-day basis. We will we be expected to be more efficient – both in work and leisure – and in turn, we’ll expect our means of efficiency to perform at a higher, more functional level.
The concept 150 ft. catamaran featured here, dubbed ‘Submerge,’ embodies this multi-functional quality, sporting a 2-in-1 craft design. Designed by Alex Marzo, the catamaran has two modes of operation, namely, 'Explorer Mode' and ‘Submerge Mode.’ Using a sophisticated suspension system, the craft is able to physically transform itself thus offering two different boating experiences. This unique function allows the catamaran to shift from ‘Explorer Mode’ – a platform-like state where the craft hovers above the water like a floating home – to “Submerge Mode’ – where the craft becomes a shallow-diving submarine of sorts. In this mode, the hull is lowered just below the water’s surface so the deck becomes partially submerged, allowing the boat’s occupants to view the magnificent underwater scenery through the aluminate glass at the bottom of the craft, all while staying dry.” 2011 Art Direction, Industrial Design, Product Design -
VOLVO ANT TRUCK
Envisioning the future of Long-Haul Transportation for 2025.
This client sponsored project was a study in how to improve transportation on a larger scale. Everyday, the products we consume are carried, transported and distributed to us, consumers.
My concept explores the possibilities in Biomimiciry; the examination of nature, its models, systems, processes, and elements to emulate or take inspiration from in order to solve human problems. The Volvo Aero-Neumatic-Transport-Systems is inspired by ants. Their ability to communicate with each other, distribute food, and all responsibilities in their community is fascinating.
The idea is to lease micro-containers to multiple companies to make sure they are filled to capacity. Their union is flexible, therefore allowing better articulation in navigation and avoid jack knife accidents. 2011 Automotive Design, Industrial Design, Product Design -
AUDI AR5
The Audi AR5 is an experiment in evolving my creative process. In search of a creative formula, the project undergoes extensive design studies in a subtractive manner. The work showcases the vehicle as solid forms, interlocked/chopped parts, and other methods with the goal of developing unique proportions.
In search of a final design, the vehicle meshes the design/performance capabilities of a sports car and utilitarian functionality of a Sport Wagon. Audi Avant + R8 + A5= AR5
The project was finalized as a 1/4 scale (25%) clay model of the vehicle's actual dimensions. And evaluated by the design team at Volkswagen Design Center, California. More photos to come soon! 2011 Automotive Design, Industrial Design, Product Design -
BUGATTI 64T
Currently displayed at the Mullin Automotive Museum. http://www.mullinautomotivemuseum.com/the-collection.html
The Bugatti 64 Timeless project was commissioned by world renown Car collector, Peter Mullin. He is the sole owner of the 1939 Bugatti Type 64 chassis. (A project that was never finished by the Bugatti family) With this mechanical artifact, he was in search of a passionate design that would represent a timeless feeling that Bugatti's had, and still have. The 64T visually depicts beautiful curvaceous lines, and a sheer body that hugs the chassis and engine. (See Press) 2011 Automotive Design, Industrial Design, Product Design -
BEHIND THE SCENES
After the conceptual stage, its' time to get down and dirty. 3d modelling vehicle parts, clay modelling the sculpture over a skeleton, sealing the clay, primer / sanding process, prepping for paint, and detailing these badboys.
Design by Alex Marzo
Modelled by Audi DCC: Lenny Stitz, Alexander Kuchemann
Prep, Primer, Paint by Kenny O'Neill of Audi DCC. 2011 Automotive Design, Product Design, Sculpting -
CHRYSLER.COM 2011-2010
Art Direction for the 2011 Chrysler.com site
2011
Advertising, Automotive Design, Branding